for sellersBouquet pricing calculator (UK): how much to charge for a bouquet
Price a bouquet from your costs, not from what a supermarket charges: stems + foliage + wrapping + a waste allowance + your hours × an hourly rate + a share of overheads, then add a profit margin and any selling fee. With the example costs below, a hand-tied bouquet that takes 1.5 hours comes to about £47, roughly three times the cost of the flowers and greenery. Use the calculator with your own figures.
Worked example: a hand-tied bouquet
| Cost | Amount |
|---|---|
| Flowers | £12.00 |
| Foliage and fillers | £3.00 |
| Wrapping, ribbon and tag | £3.00 |
| Waste allowance (10% of stems) | £1.50 |
| 1.5 hours at £12.71 | £19.07 |
| Overheads | £2.00 |
| Total cost | £40.57 |
| Plus 10% profit | £44.63 |
| Price so you keep that after Cravers Eats' 5% | £47 |
These example costs are illustrations, not market prices. Use your own supplier receipts and time a few bouquets to get real figures.
A quick check: your price against your stem cost
Many florists sense-check a price against a multiple of what the flowers and foliage cost them. A multiple of around three is a common rule of thumb, not an official figure, and it only works if your hours and waste are in line with it. If your calculated price comes out well below that multiple, you may be counting too few hours or too little waste. The calculator shows your multiple under the price.
Costs florists often leave out
- Waste. Fresh stems wilt, break and go unsold. Build an allowance into every price.
- Hours that aren't arranging. Ordering, collecting stems, conditioning them, replying to messages and delivery all take time.
- Peak-day costs. Stem prices and demand both rise around the busiest dates, so price those weeks from that week's costs. Our guide to selling flowers from home covers the dates that matter.
- Selling fees. A 5% fee on a £47 bouquet is £2.35. Build it into the price.
Delivery is separate: on Cravers Eats you set your own delivery fee and area, and the customer pays it on top of the bouquet price, so don't build it into the bouquet unless you want to. Money you take from selling counts towards the £1,000 trading allowance, however you're paid; see our tax guide. To compare what you keep from different ways of selling, try the selling fees calculator.
Sell on Cravers Eats
A new local marketplace for anyone who makes and sells from home: bakers, cooks, florists, crafters and makers, opening across the UK in early 2027. Founding sellers join free now and set up before launch day. Customers order and pay by card, you keep 95%, and there are no monthly fees.
Join as a founding sellerQuestions people ask
How much should I charge for a bouquet in the UK?
Work it out from your costs: stems and foliage, wrapping, a waste allowance, your hours at a fair rate (at least £12.71 an hour, the National Living Wage from April 2026), overheads and a profit margin. With the example costs on this page, a hand-tied bouquet taking 1.5 hours comes to about £47.
What multiple of stem cost should a florist charge?
Around three times the cost of the flowers and foliage is a common rule of thumb among florists, not an official figure. Check it against your own hours and waste: simple, quick arrangements can sit below it and labour-heavy designs above it.
Should I charge for delivery separately?
Usually yes. On Cravers Eats you set your own delivery fee and area, and customers pay it on top of the price, so your bouquet price only needs to cover the bouquet.
Sources (checked October 2026): GOV.UK: National Minimum Wage and National Living Wage rates. Last reviewed 2026-11-06.